CNBC Top News｜随着加密货币交易所向更广阔领域发展，Kraken将推出自主代理交易服务

Kraken is preparing to introduce agentic trading into its app, the company told CNBC exclusively.

"In this new world, there's an opportunity for everyday people to become high-frequency traders and do so using plain English by just talking to their well informed best friend," Kamo Asatryan, chief data officer at Kraken, told CNBC.

Kraken joins a wider industry push toward AI-powered crypto services during a prolonged bear market in crypto asset prices.

Kraken is preparing to reintroduce its app with agentic trading at its core, a development that could mark the next major competitive battleground for crypto exchanges, the company told CNBC exclusively.

Agentic trading is when AI agents autonomously make trading decisions, execute transactions and potentially manage portfolios, based on human inputs. Unlike traditional automated systems that follow fixed rules, agentic platforms can evaluate multiple variables, learn from new information and pursue objectives defined by the human prompting it, within set parameters.

Kraken said its platform will give users access to agents capable of continuously monitoring markets, identifying investing opportunities and executing trades in real time. The launch reflects a broader shift toward artificial intelligence-native financial products as large language models and autonomous systems reshape how investors interact with markets.

"AI is going to help everyday people respond to market conditions the way our most active traders respond. We see even in down markets that our pro traders are highly active, they engage with the platform, they continue to trade C and it's important for customers who are more everyday people to have that same capability and be as well informed as the professional traders," said Kamo Asatryan, chief data officer at Kraken.

That vision reflects a structural change similar to the rise of mobile trading or algorithmic investing. Making financial services a mobile experience and giving people trading apps may have given them access, but it didn't necessarily make everyone confident, successful investors. Kraken believes AI can bridge that gap by bringing all of its customers closer to the experience and support that pro traders have always had.

The app's onboarding experience uses AI to learn users' goals, risk tolerance, funding preferences and financial profile in a single streamlined flow. Based on that information, the AI builds a draft portfolio that users can review, adjust and approve, while providing explanations behind its recommendations.

Once invested, users receive AI-curated insights, portfolio-relevant news and proactive recommendations, such as identifying opportunities to optimize idle cash. Over time, the platform aims to use AI to tailor both conversations and the app interface.

"Talking to Kraken should be like talking to your well-informed best friend who knows a lot about finance but also knows a lot about you, knows about your goals, knows about what you care about, and can help you navigate all of these different options, all of the different assets, products, markets to really achieve your goals without you needing to yourself become an expert and professional trader," Asatryan said.

That's also part of a broader transformation, where AI is becoming part of core infrastructure rather than a feature, and where key relationships are increasingly moving from human users to the agents managing their capital. Companies that successfully integrate autonomous trading capabilities could gain an edge in engagement, trading activity and retention.

The opportunity to discuss investing opportunities with AI is going to "unlock a lot of access, a lot of engagement from everyday people," Asatryan said. "Traditionally, that's been the province of professional traders and all of the indicators and API usage and high-frequency trading activity that they do. But in this new world, there's an opportunity for everyday people to become high-frequency traders and do so using plain English by just talking to their well informed best friend."

Kraken is joining a wider industry push toward AI-powered crypto services C exchange competitors Coinbase and Gemini have recently introduced AI-assisted trading and developer tools , for example C during a prolonged bear market in crypto asset prices, which is usually a time for the industry's builders to put their heads down and focus on innovation.

Asatryan argued AI's growing role in crypto represents a "true growth opportunity," not just the latest bear market fad.

"Traditionally, exchanges have trouble in bear markets because most of their customers have trouble in bear markets," he said. " engage with those exchanges because of FOMO. They buy in at the peak, sell when prices are down and they churn. What we've seen on our platform is are able to take advantage of any price movement and they're able to continue to engage through different market cycles."

Kraken is one of the oldest crypto exchanges, founded in 2011. Asatryan said its core user base comprises institutions, trading firms, professional traders and active leverage traders. Its retail users have likely been trading crypto for many years.

He also talked about a new cohort of customers Kraken is "looking to bring online" as it "evolves beyond an exchange" and "looks to build the full stack financial services platform across payments, banking, lending" and more.

"These are areas that have not been touched by crypto historically, but with stablecoins and with tokenized assets, there's a lot more access and capability, use cases and utility beyond exchanges," Asatryan said. "AI is going to make all of that super accessible to everyone. That's coming in the future."

加密货币交易所Kraken向CNBC独家透露，该公司正计划在其应用程序中引入代理交易功能。

加密货币交易所Kraken首席数据官卡莫·阿萨特良（Kamo Asatryan）向CNBC表示："在这个新世界中，普通人有机会通过用简单的英语与他们消息灵通的好友交谈，就能成为高频交易者。"

在加密货币资产价格长期低迷的熊市背景下，Kraken（克拉肯）与业内同行共同推进人工智能驱动的加密服务。

加密货币交易所Kraken向美国消费者新闻与商业频道（CNBC）独家透露，该公司正计划重新推出以代理交易为核心功能的应用程序，这一进展或将标志着加密交易所下一轮重大竞争战场的开启。

代理交易是指人工智能代理基于人类输入，自主做出交易决策、执行交易并可能管理投资组合的行为。与遵循固定规则的传统自动化系统不同，代理交易平台能够在设定参数范围内评估多重变量、从新信息中学习，并追求由人类提示所定义的目标。

加密货币交易所Kraken表示，其平台将向用户提供能够持续监控市场、识别投资机会并实时执行交易的智能代理服务。此次产品发布反映了金融行业正朝着人工智能原生产品的方向广泛转型，随着大语言模型和自主系统重塑投资者与市场的互动方式，这一趋势日益显著。

Kraken首席数据官卡莫·阿萨特良表示：“人工智能将帮助普通投资者像最活跃的交易员那样应对市场变化。我们观察到，即使在市场低迷时期，专业交易员仍保持高度活跃——他们持续使用平台进行交易。对于普通投资者而言，拥有与专业交易员同等的操作能力和信息透明度至关重要。”

这一愿景反映了与移动交易或算法投资兴起类似的结构性变革。将金融服务转化为移动体验并为用户提供交易应用程序或许拓宽了参与渠道，但未必能让所有人都成为自信且成功的投资者。Kraken认为，人工智能可通过让所有客户更接近专业交易员长期享有的经验与支持，从而弥合这一差距。

该应用的引导流程采用人工智能技术，通过简洁高效的单一步骤了解用户的目标、风险承受能力、资金偏好及财务状况。基于这些信息，AI会生成一份投资组合草案供用户审阅、调整并确认，同时为其推荐提供详细解释。

用户投资后，即可获得由人工智能筛选的投资洞见、与投资组合相关的新闻以及主动建议，例如识别优化闲置资金的机会。随着时间推移，该平台计划利用人工智能来定制对话内容和应用程序界面。

阿萨特扬表示：“与Kraken交流，应当如同与你那位见多识广的挚友交谈——他不仅深谙金融之道，更了解你的个人情况、目标与关切。他能帮助你从纷繁复杂的选项、资产、产品和市场中找到方向，真正实现你的目标，而无需你亲自成为专业交易员。”

这亦是一场更广泛变革的组成部分：人工智能正从单一功能演变为核心基础设施，关键关系也逐渐从人类用户转向管理其资本的智能代理。成功整合自主交易能力的公司，将在用户参与度、交易活跃度及客户留存率方面获得竞争优势。

阿萨特扬（Asatryan）表示，与人工智能讨论投资机会将“为普通人打开大量参与渠道，极大提升他们的参与度”。他进一步解释：“传统上，这属于专业交易员的领域，涉及各种指标分析、API接口运用以及高频交易操作。但在新时代，普通人也有机会通过日常英语对话，借助他们知识渊博的‘最佳助手’成为高频交易者。”

加密货币交易所Kraken正加入行业推动人工智能加密服务的浪潮——其竞争对手Coinbase和Gemini近期已相继推出AI辅助交易及开发者工具。当前加密资产价格持续处于熊市，而这通常是行业建设者埋头专注创新的时期。

阿萨特扬（Asatryan）认为，人工智能在加密货币领域日益重要的作用代表着"真正的增长机遇"，而不仅仅是熊市中昙花一现的潮流。

他说道：“传统上，交易所在熊市中会遇到麻烦，因为大多数客户在熊市中也会遇到麻烦。他们出于错失恐惧症（FOMO）而参与交易，往往在价格高点买入，在价格下跌时卖出，频繁操作。而在我们的平台上，交易者能够利用任何价格波动，并且能够在不同的市场周期中持续参与。”

Kraken是最早的加密货币交易所之一，成立于2011年。阿萨特扬（Asatryan）表示，其核心用户群体包括机构、交易公司、专业交易员和活跃的杠杆交易者。其零售用户可能已从事加密货币交易多年。

他还谈到，Kraken正致力于吸引一批新客户上线，因为该平台正从单纯的交易所转型，并计划构建一个涵盖支付、银行、借贷等服务的全方位金融服务平台。

阿萨特良表示："这些领域在历史上从未涉足加密货币，但随着稳定币和资产代币化的出现，人们获得了更多超越交易所的访问权限、功能、应用场景和实用性。""人工智能将使这一切对所有人都变得极其便捷。这将在未来实现。"